Menu
We can’t deny the immense power of internet and social media in our lives.
As more and more businesses are looking to tap into online presence, it is important to remember that all your business details should be consistent across the various platforms. This will help you find new customers, form valuable partnerships and build a solid foundation for marketing strategies. Here are some business growth secrets that will get you on the right track.
If you’re feeling overwhelmed by the world of SEO, you’re not alone. It can be difficult to understand all the things your business should be doing to gain an advantage over your competition online. However, by taking the time to learn about SEO, you’ll be able to better understand the “why” behind many of the decisions you make regarding your website.
– What is SEO?
SEO stands for “search engine optimization.” It is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. When they find the website, they can visit it and view the content.
There are several types of SEO. They include technical SEO, link building, on-page SEO, and off-page SEO. The primary goal is to improve rankings in search engines.
Google is king when it comes to search engine optimization. Why? It has more than 65% of the market share.
– What are the benefits of SEO?
Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. The benefits of SEO include increased web traffic, improved brand awareness, and increased sales or leads. The term “search engine optimization” refers to the process of improving a website’s visibility in search engines via natural (organic) or un-paid (“free”) listings.
Because of Google’s Penguin and Panda updates, White Hat SEO tactics are all about creating quality content that your audience will love and find useful.
– What are the most important aspects of SEO?
The most critical aspects of SEO are making sure your website is easy to find and navigate, and making sure your website content is interesting and relevant to your target audience. The latter is often overlooked by webmasters and has a much greater effect on your search engine rankings than the former.
We’ve found the best way to achieve the former is through the use of effective tags, with an emphasis on the keyword tags. It’s important to realize that keyword tags are a form of metadata which allow search engines like Google and Bing to index your site and categorize it for relevancy.
– How can I learn more about SEO?
It’s a way to make sure your website appears as high as possible in search engine results pages (SERPs), so that more people will see it and potentially visit your site. There are many things you can do to improve your SEO, and there are many resources available to help you learn more about it, just like this blog or contacting traffic experts like Trebl Digital.
– What should I do if I’m feeling overwhelmed by SEO?
If you’re feeling overwhelmed by SEO, don’t worry! You can take some steps to make the process a little easier. First, learn as much as you can about SEO and what techniques work best for your website. Next, use tools like Google Analytics to track your website’s progress and see where you need to make improvements. Finally, don’t be afraid to ask for help from experts or other SEO professionals. Additionally, you can try to break it down into smaller steps. You can also try to find someone who can help you with SEO.
– What are some common misconceptions about SEO?
There are a lot of misconceptions about SEO. Some people think that you can just put a few keywords on your website and you’ll magically start ranking at the top of Google. Others think that you need to do a lot of shady things in order to rank well. But the truth is that SEO is all about creating a good user experience and providing valuable content. If you do that, you’ll start to see your rankings improve over time.
– What are some tips for staying up-to-date on SEO?
There are a number of tips for staying up-to-date on SEO, including keeping track of Google’s algorithm changes, using keyword research, and publishing high-quality content. Other ways of staying up-to-date on SEO are to read blogs and articles about SEO, follow people who are experts in SEO on social media, and attend conferences or webinars about SEO.
Search engine optimization is one of the best ways to create a business that grows and becomes successful. Every day, millions of searches are made online by people all over the world, and each time someone wants an answer or information regarding any subject matter. If your website is in the top 10 search results for that specific query, you have already won half of your battle for success. To grow your business, find a way to stand out from competition through proper keyword research and content creation, and it’ll bring you immense success.
Nail down the basics of SEO and stay on top of all the changes that affect your business, so you can be ready to market your business online, generating new leads and bringing in new customers.
In today’s world if you don’t have an online presence and aren’t keeping up with marketing trends, SEO and adding valuable content your business growth will be limited at the very least and worst case scenario will fail. If you aren’t keeping up with these basic things for your business, it’s time to get back on track and start focusing on what matters.
You need to do more than just try to have a monopoly over your local area. You need to build strong relationships with other businesses in your community. Build those business relationships through networking events and social media.
When should you start thinking about SEO?
Don’t wait until the last minute!
SEO, the process of improving your website’s rankings on Google, has become more complicated in recent years. To successfully grow any business that works as an online brand, you need to have a good understanding of online presence, SEO, search engine optimization, and other related processes. For example, keywords are no longer what they used to be, content management is crucial for gathering backlinks, and off-page reputation management is just as important as on-page SEO nowadays.
The way you run your website makes a lot of difference in how successful your business will be. To optimize your website, you need to remember two essential things: on-page SEO and off-page SEO. On-page SEO means all the things you do in your web pages, to increase the relevancy of the search engine results like readability, optimization of words, images and links that exist in your site; while off-page SEO means optimizing backlinks from social media networks, citations, site speed.
If you want to optimize your website, start by doing some keyword research. Find out which keywords are relevant to your site and use them throughout your content, including in your image descriptions, header tags, alt tags, and url slugs.
So you have started your business and made sure that the content of your website is relevant to your niche. But are you getting any clients? Are there so many competitors in your niche that people can’t find your website with Google, Yahoo or Bing? To grow a successful digital coaching business, rank high in search engines and grab clients before your competitor does it.
Your domain ranking or the reputation of your business online is much like your credit score. Replace the three credit bureaus with Google, Bing, and Yahoo and your credit score with your search engine ranking, and you can begin to see how essential it is to know, maintain and improve your ranking. Much like your credit score, your rankings are calculated based on many factors, including relevance, traffic, usability, and much more which we cover in depth in this article(Coming Soon). Though there are a few other search engines out there, these three make up roughly 96 percent of all internet searches worldwide.
Unlike your credit score which is based off of your reputation as a whole, your search engine ranking is based off of each search term from single words and phrases to “long tail keywords” that are much more specific phrases or even full sentences. For example, if you were trying to find out how to start freelancing you may search for “freelancing”, but you could also search for “how to start freelancing” or even “How to start freelancing from home with accounting skills”. Your domain could rank differently for each of these keywords, landing you on the 3rd page of google and 2nd page of Bing when someone searches for “freelancing” but be in the top 3 results for “How to start freelancing from home with accounting skills”. As you can see, search terms are limitless. This is why it is imperative to start with keyword research to figure out what search terms you are currently ranking well for, discover search terms that your ideal customers would be searching for and to optimize your site for relevant keywords to your particular business.
The way you run your website makes a lot of difference in how successful your business will be. If you want to optimize your website, start by doing some keyword research. Find out which keywords are relevant to your site and use them throughout your content, including in your image descriptions, header tags, alt tags, and URL slugs. Overall, you need to remember two essential things: on-page SEO and off-page SEO. On-page SEO means all the things you do in your web pages, to increase the relevancy of the search engine results like readability, optimization of words, images and links that exist in your site; while off-page SEO means optimizing backlinks from social media networks, citations, site speed.
To learn more about how to optimize your website you can also check out our article on –7 TIPS TO GROW YOUR BUSINESS WITH WEB PRESENCE, SITE TRAFFIC, AND LOCAL SEO TO ACHIEVE YOUR GOALS
To grow digital presence of your business, put yourself in the shoes of ideal customers. What keywords are they typing on search engines? Do in-depth keyword research to find out all relevant information and long tail keywords that will get a high volume of visits from niche targeted users online.
For each keyword or phrase look at the monthly volume and the competition to see who else is trying to rank for the same keywords as well as the geographic region (if your business serves a specific area). Depending on your business model you may want to focus more heavily on local seo or general seo.
When you know what the answer is, then you can figure out how to design your website to maximize the positive impact on your seo and minimize the negative impact.
As in any business, you need to make sure that you are getting more bang for your buck. In internet marketing, this means that you want to be able to get as many clicks to your site for as little investment as possible. Otherwise, you will be paying for those clicks which is a topic in itself that we cover in how to use PPC the smart way(Coming Soon).
Building a business comes down to increasing your sales and finding great clients that want what you have. This can be challenging with the amount of competition online, but there are ways for businesses to help themselves when it comes to optimizing their website. The following series of articles will show how to optimize your website so that you attract great clients.
Website optimization can be a big topic and it can be daunting to find out where to start. There are many factors to consider before you make any changes. To get started, choose one or two of the items below that you’d like to address more specifically.
The two main goals of optimizing your site is to provide a pleasant experience for readers as well as getting the highest search enging rankings possible.
Having a great website is an excellent way to attract new business. A good looking website will make your company look professional, and it will also help people remember you. However, there are a lot of businesses out there that have high quality websites, but their sites aren’t optimized for search engines, which means they aren’t getting traffic from Google.
There are many ways to optimize and improve your website, and it all depends on what you want to achieve.
The things that you can do are:
Make sure it’s mobile friendly so the readers can access it from anywhere.
Make sure it loads quickly so people don’t have to wait for more than 3 seconds when they visit your site (you can find this with Google Page Insights).
Give readers relevant, valuable and well-written content so they will keep coming back for more.
Have a site map so search engines know where everything is located on the website and know how to navigate through pages or sections of the site.
Add relevant keywords in the correct places so that search engines can understand what your site is about and what the objective of your business is.
Develop a process for getting high quality backlinks and link out to reliable, relevant, trust worthy sources.
Pro tip- Google, Bing and Yahoo are smarter than you. Do not try to fool them or “trick” the algorythm. Take the time to do these things right and in a natural way so that you don’t get penalized for keyword stuffing, duplicate content or unreadable content.
Just like your credit score, once you’ve damaged your search engine rankings it takes much more time to reverse the damage than it does to do the damage in the first place.
Your website is a representation of your business, so it’s important that it is clear and easy to understand. Following these optimization tips will help make your website more user-friendly and produce an excellent experience for your visitors.
Relevance: A visitor’s search intent should be the priority when deciding what content and pages to add to your site. If you’re not sure what information should be on your site or where to find the information, use Google Search Console or Keyword Planner from Google Adwords to find keywords that are related to what you offer. You can also use a tool like Buzzsumo, which helps you find popular content from other sites.
If you already have an online presence and/or a website you can get a free web presence and technical SEO audits from Trebl Digital right here This gives us the opportunity to see how your businesses technology stacks up to your competitors. Sites that are not properly built are terribly frustrating for users and Google can even penalize you for them, so it will be helpful to do an audit from time to time. Trebl Digital will run a detailed technical SEO audit on your site and find out all of its strengths and weaknesses and how those compare to your competition. Not only will you gain invaluable information about your business but you will also get personalized recommended action items lists (Many of these even have bite size how to guides linked directly in the reports. The complete process only takes a few minutes and is so simple even technologically challenged individuals say it’s easy.
In order to make sure that your website is not just functional, but also runs at a fast speed and has up-to-date search engine optimizations, you need to do a technical SEO audit. This will help you understand what needs to be done to improve your online presence.
A technical SEO audit includes an analysis of your competition and the key data about their strengths and weaknesses. From there, we give you simple action items for your business so that you know the steps necessary for improving your website’s digital presence.
Having a clear understanding of the technicalities of your business website.
We have to take time to audit our site and understand its strengths and weaknesses. It can take a lot of time to understand the problems and it often requires the help of an expert.
And let’s not forget that the search engines have their own biases. Spam is a problem for everyone, but if you see your keywords ranking for pages with inappropriate content you should reconsider whether you want those terms in your site. Site audits are also important because it makes you aware of keyword targets which are being served by spammy backlinks
The ultimate goal is to improve our online presence with a better ranking in the search engines, more traffic, and more leads.
A technical SEO audit helps us figure out which areas need improvement on the website if we want it to rank higher in Google search results. This audit will also reveal opportunities for new content, new links, and other marketing tactics that can help us get ahead of our competitors instead of playing catch up.
This checklist (coming soon) covers the basic steps on how to do a technical SEO audit yourself.
Go through keyword research
Check for duplicate content
Check for code errors
Check title tags and meta data
Check for links, internal and external
If you are a business owner, you should know that this is a crucial step in fine tuning your digital presence. You need to know the strengths and weaknesses of your website so that you can take action and make the necessary changes in order to build up an online presence. A technical SEO audit can help you identify these details, so in this video we discuss how to understand this audit and what kind of fixes to put into place.
Think of your webpage as a virtual restaurant. Where will people go when they look for the type of foods you serve? If no one comes to your page, it’s like nobody knows about your restaurant and people won’t be coming to eat at your place anymore. You need to create content so compelling that your potential customers would at least check out your page. Organic search is important because this strategy takes into account how your web pages can rank well in organic search results.
Search engines provide a perfect opportunity for marketers to attract website traffic, but it’s not as easy as it sounds.
Organic search is the most effective traffic source for websites. Organic search accounts for 70% of global search engine traffic and over 90% of online customer research, according to a study by Google and Ipsos Connect.
Organic search drives more than three times the clicks of social media paid ads on average, according to Search Engine Land. Organic searches also produce higher conversion rates because they’re often higher in quality and more qualified than pay-per-click searches.
Organic search is the act of searching for something online without using a search engine. This type of search is typically conducted on a set of results that are relevant to the topic.
The number of clicks an organic result receives often determines its rank in the SERP. In order to optimize your organic rankings, you should take into account factors like relevance, visibility, and click-through rate.
These days, with so many websites competing for attention – it’s no longer just about being visible on page 1; you have to be compelling enough to get someone to click through on your page and stay there.
This means that a well-optimized website can be rewarded with higher rankings in search engine results.
New websites usually receive very few visitors from the organic search engine results and need to rely on paid advertising for traffic. Over time, a website will start to rank higher in the SERP because it has better content and more relevant links coming from other sites. Therefore, organic search is an important part of any marketing strategy.
Organic Search is one of the most effective ways of driving traffic to your site, but it takes time to build up your SEO ranking so that you are showing up on page one or two on Google’s SERPS (Search Engine Results Pages).
When creating social media presence it is important to engage in the relevant communities. This will lead to getting your posts in front of the right people. People love to be engaged and when you look at engagement ratios keep in mind that sometimes a few hundred likes vs 1 like can be more impressive if 5x as many people took the time to see it or better yet react or comment on it. This shows they were drawn in by what they saw or read, instead of being ambivalent or unimpressed by your posts.
Engaging with your audience on social media can be difficult. Studies show that it takes some people as many as 18 hours each week to post, monitor and respond to their audience across so many social media platforms. But there is a way to automate your social media engagement and make it easier for you and your team.
Blog2Social is an automated content creator that allows you to run a drip campaign on platforms like Facebook, Instagram, Twitter, LinkedIn and Google My Business. You can customize the frequency of posts by day of the week or by hour of the day.
It also has a built in calendar for scheduling posts ahead of time so you never miss an opportunity when posting about something new on your business page.
Social media is a never ending platform that allows content to be distributed in the form of posts. To increase the number of followers, engage with the audience, and get their attention, a post should be unique and compelling to stand out from others. There are many ways to accomplish this goal: making posts consistant by repeating an idea or theme, engaging on social media consistently throughout the week and adding posts to Google My Business.
One of the most important tasks to be done by a business is to manage its online presence on social media. On Google My Business, businesses can create and publish posts with photos and video to tell their story.
If your business is using Blog2Social, then you can use the platform’s templates and posting program so that you can schedule content in advance. This will help your business stay up-to-date on social media without having to worry about posting updates manually or hiring an assistant for this task.
Pro Tip – Make sure to set up your UTM configurations, however you post on social media so that you can track where your traffic is coming from use that data to improve your social media tactics.
Online local business directories are a wonderful resource when it comes to help get your online presence up and running. There is no way you will be able to manage the millions of businesses that need assistance, but there are hundreds of valuable Internet directories available with thousands of high quality backlinks. So, you might want to consider an inbound strategy that incorporates building citations on key sites. To start and grow a profitable business, aim to build 50 citations using credible websites and don’t forget the local and niche listings as well.
Directories are a vital component of search engine optimization. They are one of the most overlooked and valuable tools in the SEO arsenal. You might have heard for a long time about these three biggies: Yahoo, Bing, and Google, but did you know there are actually hundreds of other directories out there that can help you with your SEO efforts?
Businesses need to optimize their online presence in order to rank higher in organic SERPS (search engine results pages). This list is a compilation of 50 essential online local business directories. The goal was to compile a list of the most valuable, trustworthy and cost-effective local business directories that anyone can make use of.
It is crucial for any business to have listings on online local business directories. These sites are a goldmine of SEO opportunities and they offer convenience unlike any other form of marketing. They are also inexpensive, proven effective, and an easy way to build citations that will lead back to your website.
No matter the size of your company, it’s important to build citations on key sites,clean up existing citations,remove duplicate listings and get listed in as many relevant directories as possible. You get what you pay for and these directories offer a great bang for your buck.
Directories are crucial to any online marketing strategy. They are not only a great source of traffic but also an excellent way to build backlinks and rank higher in search engine results pages.
For local business these sites can be even more important since most people tend to use them when they’re looking for nearby services or products.
This list is a compilation of 50 such websites that you should take advantage of – along with the reasons why they deserve a spot on your website’s SEO plan.
Top 50 Directories list – ranked from most important to least.
…(Coming soon)
Building citations is a time-consuming process that requires some knowledge in SEO. We at Trebl Digital are here to save you from the hassle of building citations on your own. We offer a wide suite of services that can be customized to suit any business and situation.
We not only save you time, but also the cost of hiring an expert to do it for you – which means you get more for your buck!
Citation building is time-consuming, tedious, and often a thankless task, but citations are a key element to show that other people have found importance in your work.
The process of building citations is not only time consuming but can be downright difficult. That’s why citation management services have started popping up all over the web.
We at Trebl Digital are here to take away the pain and hassle of manually creating and updating citations, by providing you with proven methods that give you the best bang for your buck!
Running a business is hard and, when you look at all the changes that have occurred just since 2011, you might begin to wonder how your business could continue to grow if SEO technology gets outdated. At the end of the day, SEO will always be one of the best ways to get your name out there, but only once you are successful online, and the methods you were previously using don’t work any longer, it may be time to explore new avenues with which to grow your business.
SEO evolution is continuous and never ending. Competition is always changing in the online world. You may have success one day but it puts a target on your back the next day. Your SEO strategy needs to be constantly evolving and updating to stay ahead of competition and satisfy your clients’ needs.
Luckily, SEO strategies can vary depending on industry, company and service/product type, so you need not do SEO in one particular way. You can find either an SEO consultant like Trebl Digital or take a DIY approach to update your SEO strategy if you are already successful online.
Given that there is no shortage of competition in the market, it’s difficult for any company to stay at the top of their game for long periods of time
SEO is as important as ever in 2022. We see the importance of SEO grow year after year.
With the competition, getting ranked on Google has never been harder.
We are constantly looking for ways to avoid being “Google bombed” and other spamming methods.
All the while ensuring that our websites are running smoothly and we are not penalized by Google’s algorithm updates.
There is no one way to do SEO in 2022. In fact, if a business stops doing it once they have achieved success online, they will be at a huge disadvantage against competitors who continue to work hard at their SEO rankings every single day.
There is no specific rule on when you can stop SEO, but it’s important to keep an eye out on the competition and stay updated with current SEO trends.
Since there are always new competitors showing up online, you should never stop doing SEO. For example, Google is constantly updating its algorithm which will make some seo tactics obsolete.